Month: May 2018

Why you need to develop an infringement strategy

16 May 2018
Defending your intellectual property from infringement is a headache. You need to decide what the appropriate response is, depending on a number of factors including who the infringer is, your budget and what you stand to gain from taking action. What you need, in other words, is an infringement strategy.
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Is this the end of “doing a shoey?”

09 May 2018
Doing a 'shoey' - drinking out of a shoe - is a celebration pioneered in Australia. A recent trademark, however, has been granted to the company that manages licensing for Formula 1, in some key product areas. What's the story behind this bizarre (and more than a little disgusting) practice and trademark?
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